The early days
Since the company was started in 2002, we have creatively challenged industry standards to come up with new and better solutions. Our first product, Cinevator®, printed digital movies to analogue film by printing 100 times faster than competitors, and has been used by film studios such as Warner Brothers, Walt Disney and Universal Studios.
The start of data-on-film
Through “Digital Dilemma” by the Academy of Motion Pictures Arts and Sciences (2007), we learnt that Hollywood risks losing digital productions due to lack of long-term storage technologies. As experts in the field, we knew film has unique longevity and security properties. We saw the potential benefits – for many industries – if we managed to convert analogue film into a digital storage medium. The concept “data-on-film” was founded.