Eurostars R&D project: AV-Treasure

Bringing new life to archived audio-visual content



So many new movies and documentaries relies on historic imagery. Without proper preservation efforts, much of our cinematic history can be lost forever or stuck buried on a dusty archival shelf. 


The recent blockbuster, They Shall Not Grow Old, directed by Peter Jackson, was the result of bringing real, 100-year old footage of World War I back to life. The film’s restoration artists turned age-ravaged silent footage into colourised, dimensionalised and speed-corrected imagery with natural movement and appearance that allows viewers into the shoes of those who fought the war. This was no doubt a challenging and time-consuming process for the film makers and researchers.   

There is over 30 million film hours (Fh) of analogue audio-visual content stored in European archives. 

AVTreasure wants to make the process of finding and using this content much easier, creating a valuable resource for the industry.  

Research and Development

Research will focus on the needs of film archives with regards to the most valuable and useful metadata for identification and discovery. In addition, research concerning crowdsourcing and how it can inform indexing and enhance preserved footage will also be undertaken.

This will inform the development of a workflow to digitise and restore media with advanced metadata extraction using AI, machine learning and crowdsourcing.  The media will be hosted through a platform that offers incredible search capability and access.  This platform will be integrated with piqlConnect, allowing for all content be digital preserved to enable current access and access into the future.

Expected benefits

Bringing analogue archives into the digital age

With so much content stored in analogue archives, AV-Treasure will activate the treasure trove into the digital age, by giving direct and easy online access to searchable digital archives so Film Heritage Institutions (FHIs) can monetize their assets, – and at the same have them securely preserved for future use. This applies to content of both local, EU and global significance. 

Click through to see the expected benefits!


 Sophisticated and automated high-speed film digitization and restoration


Application of ML for automated indexation and extraction of rich content and metadata


Integrating and publishing of metadata on an open-source online access platform 


Crowdsourcing methodology for further and deeper metadata


New, specific layers of indexation detail, e.g. from “racecar” to also indexing specifics to a level unknown today, e.g. “1964 – Ford GT40 mk. I” 


Application of Artificial Intelligence (AI) algorithms integrated into a cyber-physical system for automated extraction of rich content and context indexing of metadata 


Scientific based CS (as an extension of the AI) for adding further and deeper content and context metadata 


Integrating with and publishing of relevant content and metadata on an open-source online access platform, enabling access to, – and supporting monetization of the high-resolution content 


Integrating with a format neutral and open digital preservation process and eternal storage medium for long-term preservation of content and index/metadata for guaranteed availability and future access 


We need your input!

Register your interest and we will be in touch with a survey over
the coming weeks.




Funding: Eurostars and the Norwegian and Danish funding bodies are providing financing for this
€ 2 Million innovative research and development project.

Duration: 2 years with completion in March 2022. 


Vintage Cloud is a world leader in the technologies required to ensure fast and safe digitisation and restoration of valuable film archives. Its goal is to help our customers quickly and easily monetize their assets by making them more accessible with tools that are cost-effective, innovative and intuitive and designed for the delicate task. Vintage Cloud was founded in 2012, and is headquartered in Copenhagen, Denmark.

More information check out their website.

Peter Englesson
Managing Director


VIA University College is a leading Danish university of applied science, focusing on areas such as health care, teaching, technology, business, design and media. In addition to 20,000 full-time students, VIA has more than 20,000 annual participants in further education programs, making VIA the largest institution for further education in Northern Europe.

For more information, visit their website.

Flemming Binderup Gammelgaard
Senior Consultant


Valossa, founded in 2015 and based in Oulu, Finland, is a deep technology company working on artificial intelligence software for video perception. Valossa AI is a world-leading video recognition framework that enables a completely new generation of video analysis and profiling tools bringing forward new ways of monetizing video. Their vision is to develop an AI that understands video like a human does.

More information on their website and on LinkedIn. 

Mika Rautiainen