EUROSTARS R&D PROJECT: AV-TREASURE
Bringing new life to archived audio-visual content
So many new movies and documentaries relies on historic imagery. Without proper preservation efforts, much of our cinematic history can be lost forever or stuck buried on a dusty archival shelf.
The recent blockbuster, They Shall Not Grow Old, directed by Peter Jackson, was the result of bringing real, 100-year old footage of World War I back to life. The film’s restoration artists turned age-ravaged silent footage into colourised, dimensionalised and speed-corrected imagery with natural movement and appearance that allows viewers into the shoes of those who fought the war. This was no doubt a challenging and time-consuming process for the film makers and researchers.
There is over 30 million film hours (Fh) of analogue audio-visual content stored in European archives.
AV–Treasure wants to make the process of finding and using this content much easier, creating a valuable resource for the industry, audiences and brands.
Research and development
Research will focus on the needs of potential clients with regards to the most valuable and useful metadata for identification and discovery. In addition, research concerning crowdsourcing and how it can inform indexing and enhance preserved footage will also be undertaken.
This will inform the development of a workflow to digitise and restore media with advanced metadata extraction using AI, machine learning and crowdsourcing. The media will be hosted through a platform that offers incredible search capability and access. This platform will be integrated with piqlConnect, allowing for all content be digital preserved to enable current access and access into the future.
Bringing analogue archives into the digital age
With so much content stored in analogue archives, AV-Treasure will activate the treasure trove into the digital age, by giving direct and easy online access to searchable digital archives and have them securely preserved for future use. This applies to content of both local, EU and global significance.
Eurostars and the Norwegian and Danish funding bodies are providing financing for this
€ 2 Million innovative research and development project.
2 years with completion in March 2022.
Vintage Cloud is a world leader in the technologies required to ensure fast and safe digitisation and restoration of valuable film archives. Its goal is to help our customers quickly and easily monetize their assets by making them more accessible with tools that are cost-effective, innovative and intuitive and designed for the delicate task. Vintage Cloud was founded in 2012, and is headquartered in Copenhagen, Denmark.
VIA University College is a leading Danish university of applied science, focusing on areas such as health care, teaching, technology, business, design and media.
In addition to 20,000 full-time students, VIA has more than 20,000 annual participants in further education programs, making VIA the largest institution for further education in Northern Europe.
Flemming Binderup Gammelgaard
Valossa, founded in 2015 and based in Oulu, Finland, is a deep technology company working on artificial intelligence software for video perception.
Valossa AI is a world-leading video recognition framework that enables a completely new generation of video analysis and profiling tools bringing forward new ways of monetizing video.
Their vision is to develop an AI that understands video like a human does.